How to Stop Losing Customers As They Grow (and How to Keep Them for Life)

What If Your Biggest Growth Opportunity Was Rethinking How Your Customer Actually Moves Through Your Business?

If your business growth feels stalled, the issue might not be your funnel, ads, or webinar strategy — it could be that your ideal customer has outgrown you. In this episode, I introduce a powerful reframe around how to think about your customer journey. Instead of treating your ICA (ideal customer avatar) like a static snapshot, I show you how to evolve your messaging, offers, and marketing strategy alongside your audience.

I pull back th...