The Amy Porterfield Show

Why Most Course Launches Fail (and How to Fix Yours)

Published: September 2, 2025

Duration: 38:05

The Launch Strategies That Actually Work In Today’s Trust-Recession Market


In this episode, I’m joined by Emily Hirsh, CEO of Embodied Marketing, to uncover the strategies that are actually working in today’s digital course landscape.

We’re no longer in the early days when a course could succeed just by sharing information. Today’s buyers are overloaded, skeptical, and more selective than ever. What’s winning? Messaging with an emotional connection. And launch strategies that are both smart and sustainable.

Emily and I dig into the biggest mistakes cou...