I Raised My Price and Lost 49 Customers Overnight

What Actually Needs to Be True Before Your Higher Price Converts

I went from 50 sales to one overnight. Same offer. Same audience. Same launch. The only thing that changed was my price.  I blamed the number for months before I finally admitted what actually went wrong.

It was me. I didn't believe in the price, and my audience could feel it. Every word I used to sell that offer was drenched in doubt. I over-explained. I piled on bonuses. I practically apologized for what I was charging. And here's the thing nobody tells you: your a...