The Amy Porterfield Show

They Love You. They Won't Buy.

Published: May 12, 2026

Duration: 20:33

The Layer Underneath Every Six-Figure Plateau

You've rebuilt the funnel, rewritten the sales page, added another bonus, and tested every subject line. But when your launch numbers come in… your revenue hasn’t budged. 

There's a layer sitting underneath every funnel and every sales page. It's a strategic decision most six-figure founders have never been taught to examine, and when it's off, it creates a very specific pattern of revenue inconsistency that no amount of optimization can fix. It's called positioning.

In this episode, I'm walking you through what positioning actually is, how it's...