The Amy Porterfield Show

Rory Vaden: Nobody Got Rich with Multiple Income Streams.

Published: June 18, 2026

Duration: 47:37

What Every Founder Gets Wrong About Growing a Personal Brand

Nobody got rich from multiple streams of income. They got rich from one amazing stream, and then they diversified. Bezos had Amazon. Sara Blakely had Spanx. Yet the advice you keep hearing is to build seven of everything, and it's keeping you smaller, not bigger.

My guest Rory Vaden, New York Times bestselling author and co-founder of Brand Builders Group, explains why every new revenue stream isn't just more money, it's eight more jobs you have to fill. 

In this episode you'll learn w...