The Amy Porterfield Show
byAmy Porterfield
Business
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your busi...
Episodes(40 episodes)
Nedra Glover Tawwab: Stop Doing Work That's Not Yours
How Hyper-Independence Caps Your Revenue, and What to Hand Off First
Being good at something has never been a reason to keep doing it. Nedra Glover Tawwab has three questions that tell you what should stay yours, and she asks them in this episode.
You can build a business where every decision waits on you and still call that a strength, because it worked for a long time. Nedra calls it hyper-independence, and she says nobody's born with it. You picked it up back when handling everything yourself was the safest option you had.
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Published: Sep 8, 2026Duration: 49m 23s
Stop Handing Your Next Hire a To-Do List
How to Attract A-Players as Employees
Every quarter I open the books. My team sees the revenue, the profit, all of it.Most founders assume their people would head for the door if they saw the full picture, and mine treat those numbers like they belong to them.
None of what keeps great people costs you a dollar. It comes down to four things: how you bring someone in, how much you let them own, how clearly they see where you're headed, and how you treat them on the way out.
I'm walking...
Published: Sep 1, 2026Duration: 26m 30s
Jam Gamble: How to Stop Replaying What You Said
Why the Voice Telling You to Play Small Belongs to Someone Else
The sentence that makes you shrink in rooms you earned your way into came out of someone else's mouth first. A teacher, a parent, a boss, an ex. Jam Gamble calls those your "Kanyes," and she's spent her career getting them out of women's heads.
Jam spent 15 years in special education learning to read what people communicate without words, and she now coaches founders, executives, and politicians. She'll teach you how to name the person who planted...
Published: Aug 25, 2026Duration: 53m 13s
The Hire That Buys Back Your Time
The Sorting Exercise That Makes Your Next Hire Obvious
I was making millions and still editing my own training videos. For years. I was fast at it and I was saving money, which is how I justified hoarding work someone else should have owned.
Hiring feels impossible because your work sits in one giant pile in your head, and you can't hand off what you can't see. Today I'm giving you the sorting exercise that pulls that pile apart. Your only-I-can-do-this column comes out smaller than it feels, and...
Published: Aug 18, 2026Duration: 19m 59s
Ashley Brock: $380 a Month Isn't Enough for Ads
How Much to Spend on Ads, and Where 95% of It Should Go
Every business you're watching win right now is paying to be found. 17 years in business, and I've paid for ads every single one of them. I've watched women wear "I've never paid for ads" like a badge of honor while the money sat on the table.
Ashley Brock has managed over $200 million in ad spend, and she teaches founders to run their own ads in-house. In this episode, we cover how to write a specific ad when...
Published: Aug 11, 2026Duration: 39m 29s
Start Your Black Friday Planning Now
How to Run a Promo With Something You've Already Built
You can bring in meaningful revenue this Black Friday without building anything new. Up to 70% of Black Friday search activity happens before the day arrives, so your buyers start getting ready in October, and the lead time you give yourself now is what makes the promo easy to run later.
You take one offer you've already created and sold, and you give it a reason to sell during the holidays. I walk you through choosing which one, and the two questions that decide your messaging...
Published: Aug 4, 2026Duration: 16m 41s
Leanne Lopez Mosley: The Soft Girl Era Is Keeping Women Broke
How She Built Million-Dollar Months Without Sales Calls or Live Launches
The soft girl era is keeping women broke. Leanne Lopez Mosley built million-dollar months with no sales calls and no live launches, and to her, soft girl millions means you stop being the most expensive line item in your own business.
If you keep attracting clients who can't afford you, it's because you're talking to them. Lead with how to make more money and you speak to every revenue level at once, including someone brand new, while your best-fit client scrolls right past because...
Published: Jul 28, 2026Duration: 1h 0m 8s
5 Places to Look for Revenue Before Chasing New Leads
How Seven-Figure Founders Generate Revenue Without New Leads
There's money sitting inside the business you've already built, and you've stopped seeing it because you're busy chasing the next thing. So I asked a room of seven-figure founders at a recent Milly Club event one question: if you couldn't get a single new lead for the next 90 days, could you still generate revenue? Hands flew up before I finished asking.
One founder realized that trimming her churn by two percentage points was worth an extra $10,000 a month, all from members already paying her. Another ran the...
Published: Jul 21, 2026Duration: 16m 39s
Callan Faulkner: You're Doing Work Your AI Should Be Doing
How She Built a Team of 150 AI Employees Without Letting Anyone Go
Look at your to-do list right now. How much of what's on it could be done by something that isn't you? My guest this week, Callan Faulkner, has 30 people on her team and 150 AI employees, and she hasn't let a single person go to make room for them.
Callan built The Uncommon Business teaching founders how to hire AI employees, meaning an AI that owns a task or a whole outcome and does it as well as a person would. In three years...
Published: Jul 14, 2026Duration: 1h 4m 43s
3 Numbers You Should Track Every Week
Revenue Is the Wrong Number to Watch
The Leading Numbers That Tell You What Your Revenue Is About to Do Before It Does It
My business coach asked me a simple question about my funnel, and I couldn't answer it. Not because I didn't care. Because I'd stopped tracking it. She stopped me right there and told me something I needed to hear: to succeed with this business model, I have to know my numbers every single week, until they're burned in my brain.
Revenue is a lagging number. By the time your...
Published: Jul 7, 2026Duration: 20m 57s
Why Six-Figure Founders Stall Before Seven
The Stage of Business Almost Nobody Names and the Decision That Moves You Through It
Only 1 in 10 female-owned businesses earning between $250K and $499K ever reach a million, according to the JPMorgan Chase Institute. Not the ones who didn't try hard enough. All of them.
If you're in that range and the effort isn't adding up the way it should, here's what I want you to see: there's a stage between $100K and $500K that almost no one has named. I'm naming it the Quiet Climb. It's the most...
Published: Jun 30, 2026Duration: 15m 39s
Hobie Porterfield: What It's Like Being Married to Amy
The tell-all you've been waiting for, straight from the man behind the stories
After years of being the guy you only hear about, Hobie is finally in the studio, and his first order of business is telling on Amy. This is a no-strategy, no-homework hang that's just for fun.
You'll get the story behind the wedding-ring tattoo he got before they were even married, plus the most ridiculous thing Amy's ever made him do for content. There's also a newlywed game that proves they still crack each other up after 18 years. It's a peek behind...
Published: Jun 23, 2026Duration: 38m 54s
Rory Vaden: Nobody Got Rich with Multiple Income Streams.
What Every Founder Gets Wrong About Growing a Personal Brand
Nobody got rich from multiple streams of income. They got rich from one amazing stream, and then they diversified. Bezos had Amazon. Sara Blakely had Spanx. Yet the advice you keep hearing is to build seven of everything, and it's keeping you smaller, not bigger.
My guest Rory Vaden, New York Times bestselling author and co-founder of Brand Builders Group, explains why every new revenue stream isn't just more money, it's eight more jobs you have to fill.
In this episode you'll learn w...
Published: Jun 18, 2026Duration: 47m 37s
Rory Vaden: Nobody Got Rich with Multiple Income Streams
What Every Founder Gets Wrong About Growing a Personal Brand
Nobody got rich from multiple streams of income. They got rich from one amazing stream, and then they diversified. Bezos had Amazon. Sara Blakely had Spanx. Yet the advice you keep hearing is to build seven of everything, and it's keeping you smaller, not bigger.
My guest Rory Vaden, New York Times bestselling author and co-founder of Brand Builders Group, explains why every new revenue stream isn't just more money, it's eight more jobs you have to fill.
In this episode you'll learn w...
Published: Jun 18, 2026Duration: 48m 12s
The Tough Love Every Six Figure Founder Needs
What 23 Multimillionaire Founders Have in Common
The women doing eight and nine figures? They started exactly where you are.
I just spent a weekend with 23 of them and came home with three things I've been too polite to say.
If you've been putting in the hours and the results still don't reflect it, at least one of these three is going to explain why.
RESOURCES MENTIONED IN THIS EPISODE:
Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you are a female founder making six f...
Published: Jun 16, 2026Duration: 21m 33s
Natalie Ellis: How to Build a Business That Runs Without You
The Systems Behind a $2.2M Maternity Leave
Natalie Ellis took three months completely offline after her second daughter was born. No Slack, no email, no podcast. Her team did $2.2 million in revenue during that window with zero ad spend.
Natalie is the founder and CEO of BossBabe, she's crossed $40 million in lifetime revenue on under $3 million in total ad spend, and her brand-new book The Freedom-Based Business Method is out now.
In this conversation, Natalie walks me through the exact systems she built so...
Published: Jun 9, 2026Duration: 50m 40s
Stop Your Offers From Competing With Each Other
The Real Reason More Offers Means Less Revenue
92% of the people I thought I was preparing for my signature offer never bought it.
For years, I sold List Builders Society as the on-ramp into Digital Course Academy. Only 8% of them made it there. The program I'd built specifically to bridge my buyers into my biggest offer was actually a dead end for the other 92%.
You may have a version of this in your business right now. The course came first. The membership came later. The coaching program came in when your most committed...
Published: Jun 2, 2026Duration: 15m 1s
What Smart Women Get Wrong About Money With Tori Dunlap of Her First $100K
Why Earning More Hasn't Made You Feel Safer
You've hit the income you used to dream about and money still keeps you up at night. Tori Dunlap has helped over 5 million women figure out why, and it has almost nothing to do with math.
She's the founder of Her First $100K, host of the Financial Feminist podcast, and a New York Times bestselling author. In this conversation, she names the money story you absorbed by age seven that's still running your decisions, the guilt ambitious women feel about wanting...
Published: May 26, 2026Duration: 54m 21s
Donald Miller's 5-Soundbite Method That Doubles Sales
How to Find the Sentence That Makes Buyers Stop Scrolling
Your offer is solid. Your audience is there. So why are the right people still scrolling past you?
Your messaging isn't giving them a reason to stop.
Donald Miller, founder of StoryBrand, walked into a $300 million oil and gas company, gave them a three-word tagline, and drove a 99% lift in their test market.
In this episode, he shares his PEACE framework, the five soundbites every business needs, and the three questions buyers silently ask in the first five seconds on your...
Published: May 19, 2026Duration: 46m 55s
They Love You. They Won't Buy.
The Layer Underneath Every Six-Figure Plateau
You've rebuilt the funnel, rewritten the sales page, added another bonus, and tested every subject line. But when your launch numbers come in… your revenue hasn’t budged.
There's a layer sitting underneath every funnel and every sales page. It's a strategic decision most six-figure founders have never been taught to examine, and when it's off, it creates a very specific pattern of revenue inconsistency that no amount of optimization can fix. It's called positioning.
In this episode, I'm walking you through what positioning actually is, how it's...
Published: May 12, 2026Duration: 20m 33s