The Amy Porterfield Show
byAmy Porterfield
Business
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your busi...
Episodes(40 episodes)
Nobody Actually Buys on Your Sales Page
The Three Assets That Close the Sale Before the Cart Opens
Your sales page isn't what closes the sale. By the time someone clicks it, they've already decided. That decision happened weeks earlier on a podcast, in an email, during a free training where something clicked and they thought, I trust her.
Your sales page just confirms what they already believe. It doesn't convince anyone of anything.
So if you've been rewriting it for the tenth time, obsessing over every headline, that was never the real work, which is actually good news. It...
Published: May 5, 2026Duration: 42m 19s
Your Hard Work Stopped Paying Off
The Founder Pattern Behind Unpredictable Revenue
Every female founder I've ever coached is running as one of three types. The Resourceful Founder, the Abundant Founder, or the Calibrated Founder. Two of them are working themselves into the ground. One of them is quietly scaling. And by the end of this episode, you will know exactly which one is running your business right now.
The pattern you're in right now is the reason your revenue is inconsistent. It's not your work ethic. It's not your offer. It's not your niche. It's the way you instinctively respond...
Published: Apr 28, 2026Duration: 36m 31s
ChatGPT Is Sending Your Clients to Someone Else
How to Get Found on ChatGPT Before Your Competitors Do
A complete stranger asked ChatGPT how to explain binge eating to their partner. ChatGPT recommended one woman's podcast. That stranger listened, fell in love with her work, and showed up to the consult call already knowing the price and ready to sign. She made $3,500 from a conversation that happened without her.
This is what's happening in search right now. AI tools are recommending specific businesses by name, and the businesses getting named are the ones who figured this out first.
Rachel Lindteigen spent 25...
Published: Apr 21, 2026Duration: 33m 24s
I Raised My Price and Lost 49 Customers Overnight
What Actually Needs to Be True Before Your Higher Price Converts
I went from 50 sales to one overnight. Same offer. Same audience. Same launch. The only thing that changed was my price. I blamed the number for months before I finally admitted what actually went wrong.
It was me. I didn't believe in the price, and my audience could feel it. Every word I used to sell that offer was drenched in doubt. I over-explained. I piled on bonuses. I practically apologized for what I was charging. And here's the thing nobody tells you: your a...
Published: Apr 14, 2026Duration: 23m 46s
Your Team Needs Your Armor, Not Your Feelings
How to Lead Under Pressure Without Losing Yourself in the Process
There's a version of you that is not built to lead. And every time you drag her into a high-stakes meeting, a hard decision, or a moment where your team needs you to be their leader, you pay for it. Your team pays for it. Your business pays for it. You walk away exhausted and wonder why running a company you built feels so relentlessly heavy. That weight has a name, and this episode is where you finally figure out what to do...
Published: Apr 7, 2026Duration: 1h 1m 31s
Why the Women Winning Fastest Never Figure It Out Alone
A Look Into The Rooms That Build 7-Figure Businesses
I've watched it happen over and over again. Smart, talented women putting in the hours, showing up, and still not seeing the growth they deserve. Almost every single time, what gets them to the next level is getting the right people around them.
The biggest leaps I've made in 17 years of entrepreneurship came from being in rooms with people who could see what I couldn't see and who asked the questions I wasn't asking myself. One conversation saved me from...
Published: Mar 31, 2026Duration: 39m 19s
How to Cover Your Ad Spend Before Your Next Launch
Running ads shouldn’t feel like a money pit.
I hear this all the time from six-figure founders. You know you need to run ads. You know that's how you're going to reach more people, grow faster, and stop relying on the algorithm to get in front of the right audience. But every time you think about actually doing it, you just don’t.
Maybe you've lost money on ads before. Maybe you've heard horror stories. "Just test it and see what happens" feels reckless. So you put it off.
I get it. And wh...
Published: Mar 24, 2026Duration: 32m 32s
How She Built a 7-Figure Business Without Ever Going Live Again.
Two years. That's how long it's been since Anna Konchar went live in front of an audience. No webinars. No launches. No "doors closing in 24 hours" panic. And she's built a seven-figure business in that time.
I know a lot of you have tried evergreen. You set it up, you waited, and nothing happened. The same happened to Anna, her sales tanked in 2023. So I wanted to know exactly what she did to turn it around. And what she shared with me? It completely changed how I think about evergreen funnels.
Most people are still...
Published: Mar 17, 2026Duration: 47m 45s
Delete These Subscribers Now (Why a Smaller Email List Makes You More Money)
Delete These Subscribers Now
Why a Smaller Email List Makes You More Money
If you've followed me for any length of time, you know I've built my entire business on the fact that your email list is everything. I've been saying it for 17 years. Grow your list. Nurture your list. The money is in the list.
So what I'm about to say might shock you.
I want you to delete people from your email list. Not one or two...
Published: Mar 10, 2026Duration: 26m 17s
Stop Overthinking. Write Instead.
Why High Performers Swear By Journaling
Your brain never stops. Emails, decisions, fires to put out, ideas that won't leave you alone at 2 am. And most of that thinking? It stays trapped in your head, never actually going anywhere.
What if there was a way to get it out? To think more clearly, make better decisions, and finally feel like you're operating from a place of clarity instead of chaos?
That’s what this episode is about.
I'm sitting down with Laura L. Rubin, creative coach and author of The Big Un...
Published: Mar 3, 2026Duration: 46m 41s
The Truth About the 4-Day Workweek
The Truth About What It Takes (And What No One Tells You)
Everyone talks about the four-day workweek like it's some magical finish line. Work less, live more, finally breathe. But nobody talks about what it actually takes to make it work when you're running a real business with real responsibilities and a team that's counting on you.
I've been doing this for years now, and I'm going to tell you exactly what it looks like. Some Fridays I work and some Fridays my team does too. There are...
Published: Feb 24, 2026Duration: 39m 42s
Why Your Launch Feels So Hard (And What You're Missing Before Cart Open)
The Pre-Launch Strategy That Changes Everything
What if your audience was already excited to buy before you ever opened the cart?
That's the dream, right? No scrambling in the final hours. No sending more emails than you planned. No pushing harder than feels good and still wondering why it's not converting.
I'm sitting down with Brenna McGowan, launch strategist and creator of Anticipation Marketing®, to talk about the phase of launching most people skip over entirely. And honestly, it's the phase that makes or breaks your results.
Here's what I've learned f...
Published: Feb 17, 2026Duration: 39m 12s
I Had A $100K Month And Still Lost Money
The Profit Lesson I Learned Way Too Late
I had a $100K month and couldn't pay myself. And the worst part? I didn't even know until it was too late.
I was out celebrating what I thought was a massive win, telling myself I'd finally made it. And the whole time, I was actually in the red. Moving backward. I didn't find out until weeks later when I finally sat down and looked at the real numbers.
How did this happen? I was so...
Published: Feb 10, 2026Duration: 34m 30s
How to Build Wealth Without Sacrificing Your Life
The Money Mindset Shift Every Woman Entrepreneur Needs
There are more men named John running Fortune 500 companies than there are women. Total. Let that sink in for a second.
That's just one of the things Vivian Tu, aka Your Rich BFF, dropped in this episode that made me go, wait, what? She went from being told she was "too girly for Wall Street" to becoming one of the most trusted voices in personal finance. And the way she breaks down money will make you rethink everything you thought you...
Published: Feb 3, 2026Duration: 1h 4m 3s
Why Your Health Is the Ceiling on Your Success
The Mindset Shift That Separates Burnout from Breakthrough
You've been told self-care is bubble baths and boundaries. But what if the real self-care is becoming the kind of person who doesn't need to recover from their own emotions every week?
That's exactly what Dr. Gabrielle Lyon and I dig into in this episode. Dr. G is a board-certified physician and New York Times bestselling author who has worked with some of the most successful entrepreneurs in the world. And she says the ones who sustain success over time have...
Published: Jan 29, 2026Duration: 1h 0m 26s
Why I’m Betting Big on YouTube in 2026
The Visibility Shift That Can Fast-Track Your Business Growth
I’ve said it for years: I don’t like recording video.And yet… I’m officially going all in on YouTube.
After looking at our analytics, I saw a discoverability gap I couldn’t ignore. Podcasting still nurtures beautifully, but it’s no longer the growth engine it once was. And if the people who need your message can’t find you, none of it matters.
In this episode, I’m breaking down why I’m betting big...
Published: Jan 28, 2026Duration: 36m 10s
Why Women Are Falling Behind on AI (and How to Catch Up Without Selling Your Soul)
The Ethical, Time-Saving AI Framework Every Woman Entrepreneur Needs
I'll be honest… I've had at least three separate panic spirals about whether using AI makes me less authentic. Turns out, I'm not the only one losing sleep over this. That's why I brought in AI expert Natalie MacNeil for a conversation about how women can use AI in a way that protects their voice, values, and integrity.
In this episode, Natalie breaks down why so many women feel resistance around AI, and why that hesitation is actually a strength. We...
Published: Jan 20, 2026Duration: 54m 59s
Create a Personal Curriculum (Without Turning It Into Homework)
How to Design Intentional Self-Learning That Actually Sticks
Sometimes the best ideas don’t come from articles or books. They come from scrolling TikTok late at night and thinking, wait… that’s actually really smart. That’s exactly what happened when I stumbled across the idea of a personal curriculum.
At its core, a personal curriculum is about intentional self-learning. Instead of consuming random podcasts, books, and content and hoping it all adds up, you decide what you want to learn, why it matters right now, and how you’re going to approach it in a way that...
Published: Jan 14, 2026Duration: 41m 23s
Getting Paid to Speak: How to Land Stages, Set Your Fee, and Use Speaking to Grow Your Business
What Most People Get Wrong About Public Speaking (And How to Do It Strategically)
What’s the secret to getting paid for your perspective? From virtual events to in-person stages, paid speaking is an incredible way to grow your authority, gain visibility, and win over new subscribers and customers. But how do you land a quality gig?
In today’s episode, I’m sitting down with Jess Ekstrom, bestselling author, professional keynote speaker, and founder of Mic Drop Workshop to talk about just that. Jess is sharing exactly how speakin...
Published: Jan 8, 2026Duration: 46m 30s
The Pivot: Why I’m Closing the Doors to Digital Course Academy
How to Know If You’ve Earned Your Next Big Move
I’m about to share something I never thought I’d say out loud. After nearly a decade of launching Digital Course Academy, I’ve decided to retire the program.
That’s right. I am no longer launching a product that has helped over 28,000 business owners and earned my business $54 million.
In this episode, I’m sharing the full story behind this pivot, the moment I knew it was time, and the framework I used to de...
Published: Jan 6, 2026Duration: 20m 58s