The Amy Porterfield Show
byAmy Porterfield
Business
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your busi...
Episodes(40 episodes)
Launch Diaries: AI, Trends & The Truth About Selling Courses in 2025
What 6 Top Course Creators Would Do If They Were Launching Today
What if you could pull up a chair to a private mastermind with online business leaders and hear exactly what they’d do if they were creating and launching a digital course today? Well, you’re in luck, my friend! In this episode, you’ll get insights from my most trusted entrepreneurial friends — the ones I’d personally call for advice — on how to build a course that sells in 2025 and beyond.
Stu McLaren, Jenna Kutcher, Cathy Heller, Pete Vargas, Susie Moore, and Hadar Shemesh are s...
Published: Sep 9, 2025Duration: 29:49
Why Most Course Launches Fail (and How to Fix Yours)
The Launch Strategies That Actually Work In Today’s Trust-Recession Market
In this episode, I’m joined by Emily Hirsh, CEO of Embodied Marketing, to uncover the strategies that are actually working in today’s digital course landscape.
We’re no longer in the early days when a course could succeed just by sharing information. Today’s buyers are overloaded, skeptical, and more selective than ever. What’s winning? Messaging with an emotional connection. And launch strategies that are both smart and sustainable.
Emily and I dig into the biggest mistakes cou...
Published: Sep 2, 2025Duration: 38:05
My "Best and Worst" List of Current Digital Course Trends
The “Old Way” Of Creating Digital Courses Doesn’t Work. Here’s What’s Replacing It
If someone told you digital courses are dead, I get it. I've heard that too. But here’s the truth: the old way of creating digital courses? Yeah, that’s done. But the new way is more powerful, more profitable, and honestly...way more fun!
In this episode, I’m breaking down the shift I’m seeing in the digital course world and sharing why I’m so excited about it. With AI tools everywhere and information at everyo...
Published: Aug 26, 2025Duration: 37:56
[CASE STUDY] One Custom GPT. 600 Sign Ups. 2 Weeks.
A Digital Course, an AI Bot, and a Smart Two-Offer Strategy That Works
If you’ve been wondering how AI can create true opportunity in your business, this episode is worth the 36 minutes.
I’m chatting with Becca Harpain, a Digital Course Academy student who didn’t just create a successful digital course, she took things to the next level by launching a custom GPT that serves a different audience and brings in an additional stream of revenue.
What I love most about Becca’s story is that she didn’t overthin...
Published: Aug 19, 2025Duration: 38:23
7 Ways to Make Money Before the End of the Year
Revenue Not Flowing Like It Used To? Here’s The Fix.
Let’s face it → things in the online space have shifted. Buying behavior has changed, conversions have slowed for many, and the strategies that used to work aren’t landing like they used to. But don’t hit the panic button just yet. In this episode, I’m giving you 7 real, achievable ways to bring in more revenue right now without having to launch something brand new.
These aren’t complicated, start-from-scratch ideas. Instead, they’re foundational focus points that still work, even in a changing marke...
Published: Aug 12, 2025Duration: 37:31
AI on Autopilot with Rick Mulready
The Future of Your Business Includes AI Agents… And They’re Not as Complicated as You Think
In this episode, I sit down with my longtime friend and AI-savvy entrepreneur, Rick Mulready, to talk about something that's been blowing my mind lately → AI agents.
You’ve heard about ChatGPT, and if you’re an overachiever, you’ve even dabbled in CustomGPTs. But AI agents are the Mac Daddy of them all. Think, responding to data in real time, anticipating your project needs, and making reason-based decisions for you. And the best news? You don’t ne...
Published: Aug 5, 2025Duration: 50:55
How to Scale Without the Chaos
Here’s What I Wish I Knew at Each Milestone
If you're sitting at six figures and asking yourself, "What do I need to focus on to grow this business the right way?" — this episode is your roadmap. I’m walking you through what I call the three critical scaling phases: the Foundation Phase at $100K, the Momentum to Millions Phase at $500K, and the Leadership Expansion Phase once you’ve hit $1M.
I break down the exact moves to make at each level, from optimizing your core offer and tigh...
Published: Jul 29, 2025Duration: 29:30
What to Stop Doing to Create a Life You Love with Sahil Bloom
You’ve Made More Money Than You Ever Thought Possible—So Why Doesn’t It Feel Like the Life You Wanted?
What if money isn't the ultimate measure of success? My conversation with bestselling author Sahil Bloom seriously challenged the way I think about wealth, and I have a feeling it’s going to do the same for you.
In this episode, Sahil shares how a wake-up call led him to walk away from a prestigious job and move across the country to prioritize family, purpose, and time freedom. And if you know me...
Published: Jul 22, 2025Duration: 46:38
Know Your Numbers: The Game-Changing Shift Most Entrepreneurs Skip
The Real Growth Is Hidden In The Data That Most People Overlook
In this episode, I’m pulling back the curtain on the exact numbers I teach inside my Millie Club Mastermind. These are the same numbers that help 7-figure business owners stop flying blind and start making decisions that actually move the needle.
If you’re only tracking top-line revenue, you’re missing the full story. The four numbers I walk you through today are the ones most entrepreneurs ignore because they either feel overwhelming, vulnerable, or just not "fun."
But here’s the tr...
Published: Jul 15, 2025Duration: 43:08
More Peace, More Profit: The Power of Walking Away From the Wrong Goals with Morgan DeBaun
The Bold Reset You Didn't Know You Needed
If you’ve ever found yourself chasing a version of success that no longer fits, this episode is your reminder that you have the power to rewrite your rules.
I’m joined by powerhouse entrepreneur and author Morgan DeBaun to explore what it really means to build a business and life on your own terms. We talk about everything from recovering from burnout, scaling sustainably, and how to unapologetically choose joy, clarity, and freedom over hustle. Morgan shares honest insights about defining what "enough" looks like in h...
Published: Jul 8, 2025Duration: 48:51
Your Copy's Too Safe - Here's How to Fix It (And Finally Sound Like You)
When Your Copy Evolves, So Does Your Business
In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection.
You’ll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like Marie Forleo, Gary Vee, and Veronica Romney, and explain how to apply these prove...
Published: Jul 1, 2025Duration: 29:04
Design Like a Big Brand, on a Small Budget with Jen Olmstead
The Website Upgrade Your Business Has Been Waiting For
Want a brand that instantly builds trust and makes you money? It all starts with your website.
In this episode, I’m joined by Jen Olmstead, co-founder and lead designer of Tonic Site Shop. Jen is a design powerhouse with a journalism background, and she’s here to show you how to incorporate your story into every corner of your brand. We talk personal newsletters, visual branding, and how to make your audience feel like they already know and trust you—...
Published: Jun 24, 2025Duration: 41:58
The Pressure to Keep Winning (and What It’s Costing You) with Patrick Lencioni
What Helped Me Trust My Team, Protect My Energy, and Step Into True Leadership
I’ll be honest—this conversation with Patrick Lencioni shook me (in the best way). If you’ve ever felt like running your business is way harder than it should be, or like you’re carrying the weight of every single task on your back, this episode is going to be a game changer.
Patrick introduces his powerful framework called the Six Types of Working Genius. It helped me understand why certain parts of my business...
Published: Jun 17, 2025Duration: 53:45
Not Burned Out, But Not Excited. Now What?
Joy Is Not a Reward for Success — It's a Tool That Drives Sustainable Success
In this episode, I’m talking to the version of you who’s not completely burned out…but you’re definitely not lit up either. You’re just fine. You’re checking off the to-dos without that sense of momentum, joy, or excitement that once fueled your business.
Sound familiar? You’re not alone — and the good news is I have a plan to help you get you your spark back.
This episode is a...
Published: Jun 10, 2025Duration: 31:38
Land Big Media - No PR Team Required with Susie Moore
The New Visibility Strategy That Doesn’t Require Hustling, Performing, Or Pretending
Let’s be honest—social media can feel like a never-ending hamster wheel, and trying to “beat the algorithm” is exhausting. That’s why I wanted to have a real conversation about an entirely different visibility strategy—one that actually works and doesn’t rely on social media at all.
In this episode, I sit down with my dear friend and media expert Susie Moore to talk about how to land incredible media opportunities that grow your audience and your email list—without needing a PR agenc...
Published: Jun 5, 2025Duration: 50:01
The Bridge Offer Strategy: Your Missing Link to Move Sales
The Simple Shift That Turned My Low-Converting Offer Into Scalable Success
Let me say something that might feel like a relief: you don’t need more offers. What you actually need is a clear path for your audience to say yes.
In this episode, I’m sharing a massive mindset and strategy shift I made in my own business—one that took me from trying to push the “perfect” pre-course product to finally understanding how to guide my audience in a way that felt seamless (and profitable).
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Published: Jun 3, 2025Duration: 36:01
This One Strategy Helps You Sell Without Feeling Salesy with Colin Boyd
How To Own the Room, Build Trust, and Convert—With Just One Signature Story
Whether you're hosting a webinar, guesting on a podcast, or stepping onto a live stage, your ability to sell starts with mastering the art of connection.
In this episode, I sit down with Colin Boyd, international speaker and business mentor, for a high-impact conversation about how to sell from any stage without feeling pushy or performative.
Colin reveals why traditional teaching-heavy presentations often miss the mark, what most entrepreneurs get wr...
Published: May 27, 2025Duration: 58:04
How to Stop Losing Customers As They Grow (and How to Keep Them for Life)
What If Your Biggest Growth Opportunity Was Rethinking How Your Customer Actually Moves Through Your Business?
If your business growth feels stalled, the issue might not be your funnel, ads, or webinar strategy — it could be that your ideal customer has outgrown you. In this episode, I introduce a powerful reframe around how to think about your customer journey. Instead of treating your ICA (ideal customer avatar) like a static snapshot, I show you how to evolve your messaging, offers, and marketing strategy alongside your audience.
I pull back th...
Published: May 20, 2025Duration: 42:06
What's Working Now: Memberships That Scale Without Burnout with Stu McLaren
How to Build a Membership That Fuels Freedom, Stability, and Long-Term Growth
If you've ever wondered whether a membership could work in your business model — or if you're still sitting on the sidelines debating when to make the leap — this episode is your permission slip to stop waiting and start validating. Stu McLaren is here for an unfiltered, insight-packed conversation on what’s changing in the world of memberships, how to launch one even if you’re just starting out, and the fastest path to turning what you know into monthly recurring revenue.
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Published: May 19, 2025Duration: 1:04:58
The $500K Blueprint: What to Audit, Fix, and Focus On Now
Clarity Over Guesswork: The CEO-Level Questions You Should Be Asking
What if the only thing standing between you and your next big leap in business is how you see your business?
I’m joined by powerhouse business strategist and five-time Forbes business coach Jessica Marx. Together, we unpack what it really takes to scale with clarity, confidence, and profitability. Whether you’re currently bringing in $250K and aiming for $500K, or already eyeing seven figures, Jessica shares the same audit strategies she uses with 7- and 8-figure clients — but tailor...
Published: May 13, 2025Duration: 1:00:10