EP 537 Enhanced Benefits Evolution - With Eric Silverman, Voluntary Disruption

Change can energize or paralyze—so we chose energize. We sat down with Eric Silverman, founder of Voluntary Disruption and a four-time guest, to unpack what’s actually moving the needle in enhanced benefits today. The surprise? Products haven’t radically shifted, but execution has. Simple, high-interest options like pet insurance, ID protection, legal plans, and life paired with long-term care continue to win attention. The real breakthroughs are how teams communicate, guide choices, and run enrollment with less friction and more trust.

We dig into decision support tools and their mid-market roadblocks, then map how AI can pe...