E299 - Co-Creative director and Founder, Nic Cabana "Claynosaurz"

Tom and Tony interview Co-Creative director and Founder, Nic Cabana about his companies fast rise to profitability with their IP "Claynosaurz". Without a storyline, they were able to innovatively get their IP out into the world through social media clips and build their characters into revenue generating digital collectibles before launching into an animated series.