
E669 - The New Patient Goldmine Most Practice Owners Ignore with Michael Arias
Published: May 13, 2026
Duration: 35:01
One strategy. An almost infinite ceiling. And most of your competitors aren't willing to do it.
In this episode, founder of The Dental Marketer Michael Arias breaks down the no-cost strategy he calls ground marketing. You'll learn what it actually takes to get results, from the exact scripts to use with local businesses to how to identify the person on your team built to run it.
Topics discussed:
The REAL framework that makes ground marketing actually workWhat most people get wrong about ground marketingThe apartment complex playbookWhat to say when you walk into a...