E670 - How to Talk About Dollars and Numbers and Not Sound Greedy

You’re alone in your office after hours, staring at the numbers, and you can feel it: the practice has more potential. The hard part isn’t the math. The hard part is saying “production goals” out loud without feeling like you’ve betrayed patient care or turned into a salesperson. We’ve been trained to talk dentistry, not revenue, so it makes sense that money talk can feel awkward, corporate, or even greedy. 

We walk through a simple but powerful reframe for dental practice management: if you don’t define what production, growth, and profit mean, your dental tea...