S5E22 - This industry profits from knowing you have cancer, explains Cody Venzke

On the internet, you can be shown an online ad because of your age, your address, your purchase history, your politics, your religion, and even your likelihood of having cancer.

This is because of the largely unchecked “data broker” industry.

Data brokers are analytics and marketing companies that collect every conceivable data point that exists about you, packaging it all into profiles that other companies use when deciding who should see their advertisements.

Have a new mortgage? There are data brokers that collect that information and then sell it to advertisers who believe new...