S6E5 - How ads weirdly know your screen brightness, headphone jack use, and location, with Tim Shott

Something’s not right in the world of location data.

In January, a location data broker named Gravy Analytics was hacked, with the alleged cybercriminal behind the attack posting an enormous amount of data online as proof. Though relatively unknown to most of the public, Gravy Analytics is big in the world of location data collection, and, according to an enforcement action from the US Federal Trade Commission last year, the company claimed to “collect, process, and curate more than 17 billion signals from around a billion mobile devices daily.”

Those many billions of signals, because of the...