S6E19 - Can you disappear online? (feat. Peter Dolanjski)

There’s more about you online than you know.

The company Acxiom, for example, has probably determined whether you’re a heavy drinker, or if you’re overweight, or if you smoke (or all three). The same company has also probably estimated—to the exact dollar—the amount you spend every year on dining out, donating to charities, and traveling domestically. Another company Experian, has probably made a series of decisions about whether you are “Likely,” “Unlikely,” “Highly Likely,” etc., to shop at a mattress store, visit a theme park, or frequent the gym.

This isn’t the data most pe...