Dr Guy Champniss on Business, BeSci and AI

Dr Guy Champniss on Business, BeSci and AI

Published: December 7, 2025

Duration: 1:01:09

Are we losing our ability to think critically as we rely more on AI?

Episode Summary
My guest is social psychologist Dr Guy Champniss to explore the role of behavioural science in business and the emerging challenges of AI in the workplace. We discuss why behaviour change is so hard to sell, the myth that behavioural science is only needed when everything else fails, and how organisations often overlook the human factors in transformation. Guy brings deep insight into how behavioural science is perceived inside organisations—often as a last resort when more traditional methods fa...