Jeffrey Ludlow on What A Sign Is...

What exactly is a sign?  At first glance, that might sound like a strange question. Signs are everywhere: telling us where to go, what to do, what not to do, and sometimes what might happen if we ignore instructions. But as my guest, Jeffrey Ludlow Saentz explains, signs are much more than bits of information on walls or beside roads.

Episode Summary
Jeffrey is a signage designer who works on complex buildings and environments around the world — airports, offices, museums, and other places where helping people find their way really matters. He’s also...