Roger Dooley on The Persuasion Engine
Published: September 1, 2026
Duration: 59:33
What if AI could help us understand people better, rather than simply replacing what humans do?
Episode summary
How can we use AI to become better at persuasion, communication and understanding human behaviour? My guest on this episode is Roger Dooley, author of The Persuasion Engine, a new book exploring what happens when behavioural science meets rapidly evolving technology.
Roger argues that tools once available only to large organisations — from behavioural science expertise to eye-tracking — are becoming accessible to almost anyone. We explore how AI can act as a personal “nudge unit”...
Episode summary
How can we use AI to become better at persuasion, communication and understanding human behaviour? My guest on this episode is Roger Dooley, author of The Persuasion Engine, a new book exploring what happens when behavioural science meets rapidly evolving technology.
Roger argues that tools once available only to large organisations — from behavioural science expertise to eye-tracking — are becoming accessible to almost anyone. We explore how AI can act as a personal “nudge unit”...