The Blue Button Broadcast

Accunet Mortgage & Realty Show 4-26-26

Published: April 26, 2026

Duration: 31:44

Brian Wickert and David Wickert break down a strong March in the Milwaukee metro housing market, with closed purchase units up 13.5% and fresh listings up 11%. They dig into why timing now matters more than price in a digital world where every qualified buyer sees a new listing within minutes of it hitting the market.

Brian and David share three real client stories from the week: a Platteville first-time buyer who landed a home after the seller’s three-week-old listing went stale; a Wauwatosa buyer who came in strong with a no-appraisal-needed offer at 25% down but lost to a...