E661 - The Best Programmatic Marketing Strategies for Mortgage Loan Originators and Realtors | Ep. 634

In this episode of the Loan Officer Podcast, host Dustin Owen sits down with guest Marketing Mike, alongside producer Karina "Special K", for an in-depth discussion on the power and potential of programmatic marketing specifically tailored for mortgage loan originators, real estate agents, insurance agents, and title companies. Together, they break down how professionals in these industries can leverage advanced digital advertising platforms, such as Google and Meta (Facebook & Instagram), to reach their ideal audiences and generate high-quality leads. The conversation covers practical strategies for targeting referral partners, including the use of educational webinars and value-driven content to build...