E674 - How Can Mortgage Loan Officers Generate Leads and Fund Loans by Live Streaming on TikTok? | Ep. 644

In this episode of the Loan Officer Podcast, host Dustin Owen sits down with Luke Walker, a mortgage loan originator at Barrett Financial who has built his business almost entirely through TikTok. Luke shares his journey from working in accounting to transitioning into the mortgage industry, explaining in detail how he leveraged TikTok videos and live streaming to generate a steady stream of leads, with a particular focus on VA loans for veterans. By going live on TikTok every day, Luke is able to engage directly with potential clients, answer their questions in real time, and establish trust, resulting...