E588 - Stop Pushing Products and Start Predicting Intent

Afrooz Ansaripour, Director of Data Science at Walmart, joins the show to explain how global leaders are shifting from simple historical tracking to predicting psychological triggers and customer intent. This episode explores the evolution of customer intelligence and how Generative AI is turning massive data sets into personalized, value driven experiences. Listeners will learn how to balance hyper personalization with foundational privacy to build lasting consumer trust.

Key Insights

Predict intent rather than just reporting past transactions to understand why a customer is with the brand.

Use...