Synthetic Data Explained, When It Helps AI and When It Hurts

E615 - Synthetic Data Explained, When It Helps AI and When It Hurts

Published: February 3, 2026

Duration: 26:18

Synthetic data is moving from a niche concept to a practical tool for shipping AI in the real world. In this episode, Amit Shivpuja, Director of Data Product and AI Enablement at Walmart, breaks down where synthetic data actually helps, where it can quietly hurt you, and how to think about it like a data leader, not a demo builder.


We dig into what blocks AI from reaching production, how regulated industries end up with an unfair advantage, and the simple test that tells you whether synthetic data belongs anywhere near a decision making...