EP 552 - Relying On One Marketing Source Will Ruin NZ Businesses
Published: January 29, 2026
Duration: 28:09
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What would you do if your main source of leads dried up tomorrow? Most business owners have never thought about this, until it's too late.
Luke and Phil break down the real examples: government contracts that suddenly stop, Facebook ad accounts getting banned, websites going offline, and emails going to spam for weeks. We cover why putting all your marketing eggs in one basket is a recipe for disaster, and how to stress test your lead generation before disaster strikes.
The pattern...
What would you do if your main source of leads dried up tomorrow? Most business owners have never thought about this, until it's too late.
Luke and Phil break down the real examples: government contracts that suddenly stop, Facebook ad accounts getting banned, websites going offline, and emails going to spam for weeks. We cover why putting all your marketing eggs in one basket is a recipe for disaster, and how to stress test your lead generation before disaster strikes.
The pattern...