E123 - Canva’s Moe Kiss on Why Creativity Is the Missing Ingredient in Data

Join us for a masterclass in building data-driven marketing cultures. Moe Kiss, Director of Data Science in Marketing at Canva, shares how she bridges analytics and storytelling to make data approachable across teams. She breaks down the shift from attribution to experimentation, why storytelling is a must-have skill for every data professional, and how to balance intuition with evidence. Discover how Moe’s redefining the balance between technology, trust, and empathy in data leadership.

Key Moments:

Data as “Part of the Meal” (09:09): Using a cooking analogy, Moe describes how data should be integrated into decision-making, not as a g...