Jaiga: How I Helped Build Soca's Biggest Stars | Corie Sheppard Podcast

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Jaiga joins us for one of the most revealing conversations ever recorded about the evolution of soca music, talent development, radio, entrepreneurship and mentorship in Trinidad & Tobago.

From selling apples in the market as a teenager to becoming one of the most influential figures behind the scenes of Caribbean entertainment, Jaiga shares the stories that shaped his journey.

We discuss the creation of Soca Star, the origins of Next Ten, discovering artists like Voice and Ding Dong before they became household names, building Radioactive, working alongside Machel...