S3E3 - Communicating public health research with Sarah Jackson, Martin Jarvis and Robert West

In this episode, Dr Elle Wadsworth talks to three generations of tobacco/nicotine researchers: Dr Sarah Jackson and Emeritus Professors Martin Jarvis and Robert West, all from the Department of Behavioural Science and Health at University College London. They discuss a recent editorial, ‘The price of a cigarette: 20 minutes of life?’ – why the message resonated, what was and is difficult to convey in tobacco research, and how the media coverage has changed for tobacco research over the years.

·      What the editorial is about [00:56]

·      Why the editorial resonated with the public and the media [01:40]

·      What messages were difficul...