E759 - S E759: Marketing Authenticity: Deanna Dolecki and Ashley Ruggeri on Scaling Blue Duck Agency

Anika sat down with Deanna Dolecki and Ashley Ruggeri to explore how they built a thriving, 100% virtual boutique agency by leaning into radical authenticity. The conversation revealed how their Gen X and Millennial dynamic fuels their strategy, why hiring for intangibles matters more than a resume, and how they cut through the digital noise with unscripted banter on their podcast, Ducks Unplugged.

In This Episode

The origin story of Blue Duck Agency and how a "no-meeting Wednesday" led to a radical rebrandWhy Deanna hires for "intangibles" and how asking about...