E771 - Kyle Bailey on Turning Trade Expertise into an SEO Dominance Strategy

Anika sat down with Kyle Bailey to explore why home service businesses—from roofers to remodelers—frequently struggle to gain digital traction despite having high-value expertise. The conversation revealed a counterintuitive truth: SEO isn't just about keywords; it’s about understanding the "babysitter and therapist" dynamic of the trades. Kyle’s transition from decades on the construction site to building a specialized marketing agency offered practical pushback against the "big-box" SEO model, alongside a sharp look at how ADHD and empathy-driven leadership can transform client relationships.

 

In This Episode

The trade floor origin story: Why sawdu...