E313 - How Going AI-First Grew Kogod's Enrollment 40% in Three Years

Most business schools are still forming committees to figure out what to do about AI. Kogod School of Business at American University formed a committee, but far from the typical higher ed standards. Leadership gave it six weeks and a five-page limit, and used the recommendation to integrate AI into every department, major, and minor. Three years later, undergraduate enrollment is up 40%, applications are up 50%, and more than 90% of faculty are using AI in the classroom.

In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with returning guests David Marchick, Dean of the K...