E318 - Higher Ed's Trust Problem Isn't a PR Problem: AAC&U's Trust Agenda

Half of college presidents worried about public trust are answering with a public relations campaign. According to the AAC&U report at the center of this episode, that is a reasonable instinct but the wrong one. Public confidence in colleges and universities has slid for more than a decade, and messaging alone will not turn it around.

In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Dr. Jeremy Young, lead author of The Trust Agenda: A Framework for Advancing Public Trust in Higher Education and co-director of AAC&U's Advancing Public Trust i...