E324 - Why Is Enrollment Falling Short When Applications Are Up?

Applications keep climbing while the class comes up short. The gap sits in the phase most institutions treat as the finish line: what happens after the acceptance letter goes out.

In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Mike McGetrick, Vice President of Spark451, which he co-founded. Spark451 is a Jenzabar company. The conversation covers why enrollment falls short when admissions and marketing are both performing.

Drawing on twenty-five years in university marketing, branding, and enrollment marketing, McGetrick explains what Spark451's focus groups revealed about when families actually b...