E325 - Reputation, Revenue, and the Cost of Silence in Higher Ed Communication

Most institutions in a crisis don't believe they're in one. The word calls up a scandal with a camera crew outside, and nothing on this week's agenda looks like that, so the answer is often no.

In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Evan Nierman, founder and CEO of Red Banyan, a strategic communications firm built around high-stakes rapid response. The conversation covers why a crisis is any circumstance with the potential to negatively impact reputation and/or revenue, and what that definition changes for colleges and universities.

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