Why the UFC Isn’t Hitting Like It Used To | Episode 470
Published: January 19, 2026
Duration: 1:12:01
On this episode of The Schaub Show, Brendan Schaub breaks down why the UFC feels different heading into its new Paramount era. From losing mainstream hype after leaving ESPN to Dana White’s shift in promotion style, the conversation dives into whether the UFC has lost some of the urgency and excitement that once made it unbeatable.
The episode covers the challenges of building stars in North America, why the UFC feels watered down with too many fight cards, and why only elite fighters truly make life-changing money. Brendan also discusses the future of Conor McGregor, Jon Jo...