Netflix didn’t want Meghan’s As Ever brand? Insiders say As Ever flopped with viewers
Published: March 12, 2026
Duration: 8:36
New details are emerging about why Netflix stepped away from Meghan Markle’s lifestyle brand As Ever. According to insiders, the company struggled to see how the products fit alongside its entertainment franchises and believed the brand failed to connect with its audience.
One source told the Daily Mail executives even explored featuring As Ever merchandise inside Netflix’s upcoming “Netflix House” retail locations in Philadelphia and Dallas, but the idea reportedly
stalled because there was little enthusiasm for the brand.
Critics say the split could damage Meghan’s credibility with corporate partners. Reputation consultant Eric Schiff...
One source told the Daily Mail executives even explored featuring As Ever merchandise inside Netflix’s upcoming “Netflix House” retail locations in Philadelphia and Dallas, but the idea reportedly
stalled because there was little enthusiasm for the brand.
Critics say the split could damage Meghan’s credibility with corporate partners. Reputation consultant Eric Schiff...