Dennis McKinnon, Karen Hubert, and Sharon Cameron

Neil welcomes former Chicago Bear Dennis McKinnon, a member of the legendary 1985 championship team, who now runs Barely Active Productions and, in his words, prefers to spend his time making a difference rather than reliving the glory days. McKinnon explains his passion for connecting lesser-known charities and nonprofits with media, advertising, and sponsorship so that as close to every dollar as possible reaches the cause rather than overhead. Drawing on four decades of relationships, including a long run as an ambassador for 7-Eleven, he describes how a trusted, well-vetted partner...