Fitt Insider

Peloton Courts Runners, Apple Eyes Whoop, Bird&Be Raises $13M

Published: September 23, 2026

Duration: 3:03

September 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

Peloton unveils three new treadmills including a $2,195 folding model, adding Whoop integration and AI-powered run analysis to broaden its audience Apple reportedly explores a thin, screenless fitness band to compete with Whoop, though the device likely wouldn't arrive before 2028 Bird&Be raises $13M to expand fertility supplements and at-home testing, growing into an eight-figure business with 75% revenue from subscriptions

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