E360 - 360. Keith Barlow, Founder & CEO of XENOM
Published: October 12, 2026
Duration: 37:25
Today, I'm joined by Keith Barlow, founder & CEO of XENOM.
A two-day, 10-event competition testing gymnastics, strength, and metabolic conditioning, XENOM is positioned as the mass-participation alternative to elite-only fitness competitions.
In this episode, we discuss building the "decathlon of fitness."
We also cover:
Partnering with CrossFit and HYROX Competitive fitness as a cultural phenomenon The business model behind large-scale fitness events
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