How to Start a Podcast for Your Business: My Real 7-Step Process

Somebody pulls me aside about once a week now and says some version of the same thing: I've been thinking about starting a podcast.

It happens in client sessions, at conference tables, in DMs from people I've never even met in person. And every single time, my gut reaction is identical: just go do it.

So this week I'm pulling back the curtain. Not the polished, "look how easy this was" version...the actual seven step process I used to launch this show, the one I'd use again if I were starting from absolute zero...