The Found Podcast with Molly Knuth: Small Town Business Strategy and Marketing

Sunk Costs, Small Town Opinions, and Starting Anyway: Finding a Better Way to Build

Published: October 14, 2026

Duration: 27:20

CHS Class of 2005. I had a plan, and if I'm being honest, it wasn't really mine. It was THE plan we were all given at that time. Get the degree, get the good job (the one with the benefits), stay until retirement, and maybe get a sheet cake in the break room on your last day. By 2014 I was teaching high school English in a Calvin Klein sheath dress and heels, pregnant, checking every single box that blueprint handed me.

And something in me was still whispering...there's got to be a better way.

This...