360. John Liu - KiuKiu

360. John Liu - KiuKiu

Published: August 18, 2025

Duration: 1:05:46

John Liu is the founder of KiuKiu, a mochi pancake and waffle mix celebrating nostalgic Asian flavors such as black sesame, ube, and pandan coconut. 

John says he's living his dream, believing in the power of bringing the chewy KiuKiu textures he loved growing up in Taiwan to more people in the US. 

John talks about celebrating his milestones while being transparent about what it takes to run a food brand such as business paperwork, working with a design agency, talking to retailers & distributors, tweaking the ingredients, dealing with the FDA, dealing with his visa sit...