
S5E2 - Joel Bailey – The Role of AI in Social Media Management
Published: March 25, 2026
Duration: 52:17
My guest in this episode is Joel Bailey, product and service director at Arwen.ai, a four-year-old marketing technology startup that uses AI to help brands to manage and moderate their social media comments at scale.
Joel brings 25 years of experience working in service design roles, leading change and building new stuff for a diverse range of organisations. We talked about his journey into Service Design, Service Design and AI, navigating AI and social media, the future of design and much more.
Note: Given the fast pace of developments in AI, I should point out...