E681 - Positioning Strategy: How to Ensure Your Message Connects

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the competition. To  learn a five-part framework for developing a winning positioning strategy, I interview Jackie Hermes.

Guest: Jackie Hermes | Show Notes: socialmediaexaminer.com/681

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