Social Media Marketing Podcast

Social Media Marketing Podcast

byMichael Stelzner, Social Media Examiner

BusinessMarketing

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

Episodes(40 episodes)

How to Cultivate Content Creativity: A Framework for Marketers

E703 - How to Cultivate Content Creativity: A Framework for Marketers

Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of being shot down? To discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking, I interview Melanie Deziel.Guest: Melanie Deziel | Show Notes: socialmediaexaminer.com/703Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published: Jan 29, 2026Duration: 44:41
Recommended or Rejected: Does AI Trust You

E702 - Recommended or Rejected: Does AI Trust You

Are you worried your business will disappear online when AI search takes over? Wondering how to make sure AI tools recommend your company? To learn how to optimize your online presence for AI search engines and build trust signals that get your business recommended, I interview Marcus Sheridan.Guest: Marcus Sheridan | Show Notes: socialmediaexaminer.com/702Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published: Jan 22, 2026Duration: 47:35
When Customers Create More Customers: Creating Superfans

E701 - When Customers Create More Customers: Creating Superfans

Wondering how other companies get customers to actively promote their business? Want to explore a proven framework that turns one-time buyers into lifelong advocates? To learn how to create superfans using a proven five-step framework that transforms customer experience into customer loyalty and referrals, I interview Brittany Hodak.Guest: Brittany Hodak | Show Notes: socialmediaexaminer.com/701Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published: Jan 15, 2026Duration: 44:15
What's Working With Short-Form Video Right Now

E700 - What's Working With Short-Form Video Right Now

Short-form video gets lots of views, but does it actually grow your business? Are you tired of producing vanilla content that fails to build a real community? To discover specific strategic tips from two seasoned experts to help you grow your audience and drive business results with short-form video on YouTube and Instagram, I interview Pat Flynn and Brock Johnson.Guests: Pat Flynn & Brock Johnson | Show Notes: socialmediaexaminer.com/700Review our show on Apple Podcasts.See Privacy Policy at https://art19...
Published: Jan 8, 2026Duration: 48:10
How to Position Yourself as a Video Influencer People Will Love

E699 - How to Position Yourself as a Video Influencer People Will Love

Do you feel like your marketing efforts are failing to authentically connect with your customers? Are you tired of handing your brand over to agencies that don't truly understand your voice or your business? To discover how to position yourself as a video influencer to grow your business and build genuine trust with your audience, I interview Roger Wakefield.Guest: Roger Wakefield | Show Notes: socialmediaexaminer.com/699Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and...
Published: Jan 1, 2026Duration: 48:04
The Death of Organic Reach: What Works Right Now

E698 - The Death of Organic Reach: What Works Right Now

Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms? To discover how to navigate the shift to interest-based algorithms and build a resilient marketing strategy on Facebook, Instagram, and YouTube, I interview Sean Cannell and Mari Smith.Guests: Sean Cannell & Mari Smith | Show Notes: socialmediaexaminer.com/698Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at...
Published: Dec 25, 2025Duration: 44:35
Facebook Ad Algorithm Changes for 2026: What Marketers Need to Know

E697 - Facebook Ad Algorithm Changes for 2026: What Marketers Need to Know

Do you feel like your Facebook ads are suddenly wasting money, but you can’t pinpoint why? Are you looking for a way to adapt your strategy to Meta’s latest AI-driven algorithm changes without guessing what works? To discover how to navigate the new Andromeda algorithm and use a specific creative strategy to lower your costs, I interview Tara Zirker.Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/697Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/priv...
Published: Dec 18, 2025Duration: 45:46
What’s Working With Instagram Marketing Right Now

E696 - What’s Working With Instagram Marketing Right Now

Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? To discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement, I interview Michelle Gifford and Shannon McKinstrie.Guests: Michelle Gifford & Shannon McKinstrie| Show Notes: socialmediaexaminer.com/696Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published: Dec 11, 2025Duration: 40:55
Email Segmentation: Getting More Sales With Less Traffic

E695 - Email Segmentation: Getting More Sales With Less Traffic

Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort? To discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people, I interview Chris Orzechowski.Guest: Chris Orzechowski | Show Notes: socialmediaexaminer.com/695Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published: Dec 4, 2025Duration: 43:49
How to Create Short-Form Video Content That Stops the Scroll

E694 - How to Create Short-Form Video Content That Stops the Scroll

Are you struggling to cut through the noise on social media? Wondering how to make videos people will watch before they even think of scrolling? To discover how to create short-form video content that stops the scroll and builds genuine connections with your audience, I interview Eden Hazan.Guest: Eden Hazan | Show Notes: socialmediaexaminer.com/694Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published: Nov 27, 2025Duration: 48:15
The Smartest Way to Grow on TikTok in 2025

E693 - The Smartest Way to Grow on TikTok in 2025

Are you struggling to get views on TikTok? Wondering how to escape 200-view jail and start growing your audience? To discover how to understand and leverage the TikTok algorithm to create content that gets views, builds an audience, and drives business results, I interview Mike Yanda.Guest: Mike Yanda | Show Notes: socialmediaexaminer.com/693Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published: Nov 20, 2025Duration: 43:27
Winning With Pinterest Ads: How to Increase Your B2C Sales

E692 - Winning With Pinterest Ads: How to Increase Your B2C Sales

Want to tap into an overlooked advertising platform that delivers strong results? Wondering how to leverage Pinterest ads to reach new customers and scale your revenue? To discover how to create and optimize Pinterest ad campaigns that convert, I interview Karen Nelson.Guest: Karen Nelson | Show Notes: socialmediaexaminer.com/692Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published: Nov 13, 2025Duration: 44:56
How to Establish Thought Leadership on YouTube

E691 - How to Establish Thought Leadership on YouTube

Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? To discover how to use the Four P's framework to turn your expertise into engaging YouTube content that attracts a stream of highly qualified clients, I interview Amy Landino.Guest: Amy Landino | Show Notes: socialmediaexaminer.com/691Review...
Published: Nov 6, 2025Duration: 47:15
Personal Branding for Marketers and Entrepreneurs

E690 - Personal Branding for Marketers and Entrepreneurs

Are you wondering if building a personal brand is worth the effort? Curious about how to stand out in a crowded market while staying true to yourself? To discover a comprehensive framework for developing a compelling personal brand that opens doors and creates opportunities, I interview Goldie Chan.Guest: Goldie Chan | Show Notes: socialmediaexaminer.com/690Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published: Oct 30, 2025Duration: 50:18
Applying Behavioral Science for Improved Conversions

E689 - Applying Behavioral Science for Improved Conversions

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions, I interview Richard Shotton.Guest: Richard Shotton | Show Notes: socialmediaexaminer.com/689Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published: Oct 23, 2025Duration: 45:00
Email Marketing Automation That Moves People to Action

E688 - Email Marketing Automation That Moves People to Action

Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? To discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience, I interview Jessica Best.Guest: Jessica Best | Show Notes: socialmediaexaminer.com/688Review our show on Apple Podcasts.See Privacy...
Published: Oct 16, 2025Duration: 47:52
New AI Marketing Study: 60% Do This Daily...

New AI Marketing Study: 60% Do This Daily...

A groundbreaking new study just revealed that 60% of marketers are now using AI every single day. But here's what's really interesting—the insights aren’t just about the tools we’re using, they’re about what we’re using them for. What you'll discover in this special episode:The surprising truth about AI and job displacement (it's not what the headlines are telling you)Why daily AI use jumped from 37% in just one year—and what this means for your businessThe #1 problem marketers face with AI (hint: it's the opposite of what you'd expect)Which AI platform is quietly stea...
Published: Oct 10, 2025Duration: 43:16
Driving Predictable Recurring Revenue With Customer-Led Growth

E687 - Driving Predictable Recurring Revenue With Customer-Led Growth

Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn't rely on constant guessing and experimentation? To discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion, I interview Georgiana Laudi.Guest: Georgiana Laudi | Show Notes: socialmediaexaminer.com/687Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published: Oct 9, 2025Duration: 46:21
Driving Qualified Leads With LinkedIn Content: A Proven Formula

E686 - Driving Qualified Leads With LinkedIn Content: A Proven Formula

Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine? To learn how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days, I interview Mandy McEwen.Guest: Mandy McEwen | Show Notes: socialmediaexaminer.com/686Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...
Published: Oct 2, 2025Duration: 45:41
Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals

E685 - Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals

Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn't generating the clicks it once did? To learn zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective, I interview Rand Fishkin.Guest: Rand Fishkin | Show Notes: socialmediaexaminer.com/685Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Published: Sep 25, 2025Duration: 50:16