#3785: People Follow Incentives – Not Intentions

#3785: People Follow Incentives – Not Intentions

Published: September 24, 2026

Duration: 22:29

People will do what pays, not what they say. In this masterclass, I break down why incentives and consequences are the real drivers of human behavior. I show you how to identify what is actually motivating someone, how bad incentives produce unintended behavior, and why the best leaders design incentive structures instead of relying on speeches or motivation. Show Notes: [03:58]#1 Every Behavior Is Rewarding Something [08:16]#2 Bad Incentives Produce Bad Behavior [17:47]#3 The Best Leaders Design Incentives, Not Speeches [20:35] Recap Next Steps: --- Execution is not a talent.   It is a standard. If your results don’t match your ability, something in your...