Why Being an Influencer Is a Bad Business Model [3812]

Why Being an Influencer Is a Bad Business Model [3812]

Published: October 21, 2026

Duration: 34:26

Followers and views can make you visible without making your business secure. If a platform controls your reach and income, you are building on land you do not own. In this MasterClass, I explain why more creators mean more competition for attention, where platforms hold the leverage, and why popularity does not guarantee reliable income. Examine whether you are building assets, products, and systems—or depending on attention you cannot control. Show Notes: [09:32]#1 When Everybody's An Influencer, No One Has An Advantage [18:50]#2 You're Building On Land That You Don't Own [27:26]#3 Attention Feels Like Success Until You Need To Pay Bills [32:53] Re...