S9E2590 - Inside the Malaysian Wine Market: Key Cities, Culture & Consumer Profile with KC Tay | Asia Wine Market

Welcome to the Asia Wine Market and Episode 2590 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews the wine consultant, educator, and champion of Malaysia's wine scene, KC Tay, about the wine market and consumer preferences in Malaysia.

Key learning objectives:

Understand the structure and cultural specificities of the Malaysian wine market, including consumption habits and key cities. Identify key market players, distribution channels, and the Malaysian wine consumer profile. Gain practical insights into opportunities, challenges, and long-term strategies for Italian wineries entering or expanding in Malaysia.

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