S9E2591 - The U.S. Wine Subscription Market with Emily Yuhas | Masterclass US Wine Market
Published: January 26, 2026
Duration: 44:29
Welcome to Episode 2591 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald is in conversation with Emily Yuhas, CEO and co-founder of Awtomic, to discuss subscription and membership services in the wine sector.
Key Takeaways:
A clear understanding of current U.S. wine subscription trends. How Italian wineries can enter existing subscription platforms without building their own programs. Why direct-to-consumer strategies create brand ambassadors, even when purchases don’t happen at the winery.More about the guest:
Emily Yuhas is the founder and CEO of Awtomic, whi...