S9E2598 - Wine E-Commerce in the US: Platforms, Models & Storytelling at Scale with Emily Carlson | Masterclass US Wine Market

Welcome to Episode 2598 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald is in conversation with Emily Carlson, a wine buyer and sommelier based in Healdsburg, California. The discussion focuses on e-commerce in the wine industry, with a special emphasis on the US market. Together, they explore how digital platforms are reshaping wine sales, how producers can choose the right e-commerce partners, and why storytelling plays a crucial role in building lasting connections with consumers at scale.

Key Takeaways:

How e-commerce, especially in the US market, helps wine brands expand their reach...