S14E21 - Attention Intention Execution ft Luca Appino

Welcome to Season 14 Episode 21 of the ParentingAces Podcast! In this week's episode, Lisa chats with Italian talent identifier and coach, Luca Appino who is with his 14-year-old player competing in the Italian Open Junior event.

Luca started his career in Italy and for over 10 years was dedicated to the development of tennis schools in various clubs. He became experienced in management, marketing and product testing while working for industry leaders such as Dunlop, Babolat, and Fila.

Luca has dedicated a significant part of his work and research to talent scouting. For Babolat, he selected various...