E1957 - TAKEOVER: Julio Frank RECLAIMS UCLA Bruins Logo, Football and Basketball SHOCK Fans

Julio Frenk ignites a new era for UCLA Bruins athletics, navigating scandals, financial challenges, and the chaos of college sports with Mafia boss-like savvy. Is UCLA football finally poised for a national resurgence? Zach Anderson-Yoxsimer and Ethan Sabo break down Frenk’s crisis management, the major logo rights victory, and the strategic focus on football as the funding powerhouse. Can new hires like DeShaun Foster and big investments bring championships back to Westwood? The conversation spotlights UCLA reclaiming merchandising control from ASUCLA, unlocking millions for the athletic department, and superstar marketing moves with Lakers executive Tim Harris as a free co...